Privacy policy

PRIVACY POLICY

  1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data includes all data that can personally identify you.

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Monica Melbourne. The responsible party for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" string and the lock symbol in your browser's address bar.

  1. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you visit our website for informational purposes only, without registering or otherwise providing information to us, we only collect data that your browser sends to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referral from which you came to the page
  • Used browser
  • Used operating system
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or use of the data. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

  1. COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the order process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of a contract or

in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of your visit.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and to decide on their acceptance individually or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers at the following links:

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

  1. CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request according to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your request, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided there are no legal retention obligations.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the interest of showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can block this usage by deactivating the Google conversion tracking cookie via your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the data protection level applicable in the EU.

For more information about Google's privacy policy, please visit: Google Privacy Policy

You can permanently deactivate cookies for ad preferences by preventing them from being stored on your computer through appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link: Google Ad Settings

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.

  1. WEB ANALYTICS SERVICES Google (Universal) Analytics
  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address, which is anonymized by using the "_anonymizeIp()" extension so that it cannot be directly associated with a person) is usually transmitted to and stored by Google on servers in the United States.

In exceptional cases where IP anonymization is activated on this website, your full IP address may be sent to Google servers in the USA and then shortened. Google will use this information on behalf of the website operator to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be associated with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: Google Analytics Opt-out Browser Add-on

For more information about Google Analytics and data protection, please visit: Google Analytics

  1. RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING Facebook Custom Audience via Pixel Procedure

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With your explicit consent, this allows us to track the behavior of users after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.

The data collected is anonymous to us and does not provide us with any conclusions about the identity of users. However, the data is stored and processed by Facebook, enabling a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to display advertisements on and off Facebook. For this purpose, a cookie may also be stored on your computer. These processing operations are carried out only with your explicit consent according to Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your legal guardians.

Facebook Inc., based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, disabling all cookies may mean that some functions on our websites cannot be executed. You can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: Digital Advertising Alliance


Google AdWords Remarketing

Our website uses the features of Google AdWords Remarketing, through which we advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

Further data processing only takes place if you have consented to Google linking your Internet and app browser history with your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. Your personal data is temporarily linked by Google with Google Analytics data to create target audiences.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can inform yourself about setting cookies and make settings regarding this on the Digital Advertising Alliance's website at www.aboutads.info. Finally, you can also set your browser to notify you about the setting of cookies and individually decide whether to accept them or exclude the acceptance of cookies for specific cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Agreement, which ensures compliance with the level of data protection applicable in the EU.

For more information and the privacy policy regarding advertising and Google, please visit:

https://www.google.com/policies/technologies/ads/

  1. RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights as a data subject (rights of access and intervention), which we inform you about below:

Right of access pursuant to Art. 15 GDPR: You have the right to obtain confirmation from us as to whether or not personal data concerning you is being processed, and, where that is the case, access to the personal data and specific information as outlined in Art. 15 GDPR.

Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you and, if applicable, completion of incomplete personal data.

Right to erasure ("right to be forgotten") pursuant to Art. 17 GDPR: You have the right to obtain from us the erasure of personal data concerning you without undue delay, and we shall have the obligation to erase personal data without undue delay where one of the grounds listed in Art. 17 GDPR applies.

Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to obtain from us restriction of processing where one of the conditions set forth in Art. 18 GDPR applies.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format or to have the personal data transmitted to another controller.

Right to withdraw consent pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw your consent to the processing of your data at any time with future effect. In the event of withdrawal, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent.

Right to lodge a complaint pursuant to Art. 77 GDPR: You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

  1. DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment of the contract or the initiation of a contract and/or there is no longer a legitimate interest on our part in the storage.